The Protagonist is a graphic design firm that specializes in executing branding projects. A unique approach to the branding process creates memorable, relevant materials.
Thinking beyond the logo
Research and a strong strategy is critically important to the success of a branding project, because the savvy brand understands that the brand is created by the entire experience. Each touchpoint should be carefully considered as a part of that overall brand experience. When you start the branding process with the logo, you’re skipping the most important work in the branding process.
Your guide
My name is Taylor Garries. Since 1996 I have thought about, researched and created various aspects of the brand experience for a variety of brands. I've won multiple awards for my work in numerous media: online experiences, packaging design, brand identities, advertising creative. I obsess about the customer experience.